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SF Business Times Names PENSCO Women

Bay Area’s 2015 Most Influential Women in Business

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SAN FRANCISCO--(BUSINESS WIRE)--PENSCO, a leading alternative asset custodian for self-directed IRA investors, announced today that two members of its leadership team - Cynthia Weaver, executive vice president, institutional products and strategy, and Eileen Loustau, senior vice president, marketing, have been named by the San Francisco Business Times to its annual list, The Most Influential Women In Bay Area Business. The list profiles women in a range of fields in the Bay Area who have contributed to the economic wealth and growth of their communities. The awards will be given at a ceremony today at 5 p.m. at the Hilton San Francisco Union Square.

“We are extremely proud but not surprised to see Cynthia and Eileen named as influential women because we experience the impact of their contributions every day in the continued growth and success of PENSCO,” said Kelly Rodriques, CEO of PENSCO. “Their leadership and commitment not only to PENSCO but to the wider Bay Area community sets a high benchmark for all of us.”

Weaver has more than 30 years’ experience in the financial services industry along with a demonstrated track record of support for educational causes. She currently leads the development of solutions for PENSCO’s institutional partners, which include private issuers/asset sponsors, crowdfunding platforms, financial advisors and private banks. She played a vital role in the launch in 2014 of The PENSCO Marketplace®, a first-of-its kind resource for individuals investing in alternatives, and continues to drive efforts for several strategic initiatives at PENSCO as well as being active in the Bay Area community.

Loustau, a recognized industry thought leader with respect to financial services marketing, is responsible for PENSCO’s retail and institutional marketing strategies, client retention/acquisition programs, digital and social media marketing, client communications, PR and events. She has worked over the past 25 years to integrate leading edge technology into the businesses of many of the world’s preeminent financial companies, including Charles Schwab, Barclays Global Investors, Wells Fargo and Blackrock. She speaks regularly at industry events to educate financial professionals and investors on the value of social media strategies and has also served as a digital strategist for non-profit arts and healthcare organizations in the community.


PENSCO Trust Company has been helping investors use their retirement account funds to invest in real estate, private equity and other non-exchange traded assets since 1989.

As the trusted custodian of $10.5 billion in assets on behalf of more than 45,000 clients, PENSCO works with financial institutions, capital raisers and financial advisors, as well as self-directed investors who typically have a point of view about alternative investments based on their own knowledge or expertise and want to put their tax-advantaged retirement dollars to work in these opportunities.

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PENSCO Trust Company performs the duties of an independent retirement custodian, and, as such, does not provide investment advice, sell investments or offer any tax or legal advice. PENSCO is not affiliated with any financial professional, investment, investment sponsor, or investment, tax or legal advisor; including any who are listed in The Marketplace. Clients or potential clients are advised to perform their own due diligence in choosing any investment opportunity as well as any professional to assist them with an investment opportunity. Alternative investments are not FDIC insured and are subject to risk, including loss of principal. The list of individuals in The Marketplace should not be considered a complete list of individuals/firms with whom you may work, and is being provided for informational purposes only. It is not intended as an individual recommendation, and each individual is encouraged to perform their own due-diligence on any financial professional with whom they intend to work.