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PENSCO Alt-Nav™ earns “Most Innovative Technology Solution”

Press Release

SAN FRANCISCO--(BUSINESS WIRE)--PENSCO Trust Company, a leading custodian of self-directed IRAs holding alternative investments, announced today that it received the award for “Most Innovative Technology Solution” for PENSCO Alt-Nav™ at this year’s HFM US Technology Awards. Alt-Nav is a first-of-its-kind technology designed to help financial professionals and those trying to raise capital – including fund managers, private businesses and entrepreneurs – seamlessly work with individuals who invest in non-traded alternative assets using their self-directed IRA.

PENSCO’s Alt-Nav fintech solution streamlines opening, funding and investing in alternatives using individual retirement accounts. It reduces the typical process from weeks to days, while delivering transparency, administrative accuracy and an intuitive user experience for capital raisers, financial professionals, and individual investors.

“We are honored to receive this recognition. Alt-Nav is an innovative solution in that it is helping transform the alternative investing process from one that has been slow and administratively burdensome, to one that is streamlined and transparent with increased administrative accuracy despite the inherent complexity,” said Kelly Rodriques, President and CEO of PENSCO. “What’s more, we are starting to see interest in its application beyond hedge fund managers and private placement firms. We are now looking at ways to deploy this technology on behalf of wirehouses, independent broker-dealers and RIAs who are seeking to minimize their enterprise risks while still connecting their clients with opportunities to invest in non-traded assets.”

With Alt-Nav, the advisor, fund manager or other capital raiser simply uploads investment documents electronically then easily invites prospective investors to review/approve them with the click of a button. Meanwhile, individual investors can use Alt-Nav to open and fund their account and electronically complete an investment authorization pre-populated with all the capital raiser’s deal information, eliminating the need for the investor to provide repetitive information and avoid the complexity of obtaining investment documents.

There is currently $7.3 trillion held in IRAs1, with $146 billion in self-directed IRAs2, and demand for alternatives is on the rise among retirement investors3. “At a time when investors are increasingly looking for diversification, tools like Alt-Nav are at the forefront of innovation by serving as a catalyst and an enabler for new investment opportunities,” said Rodriques.

The annual HFM US Technology Awards reward excellence in hedge fund technology as well as recognize firms with technology-heavy solutions and products that have demonstrated exceptional customer service and innovative product development over the past 12 months.


PENSCO Trust Company has been helping investors use their retirement account funds to invest in real estate, private equity and other non-exchange traded assets since 1989.

As the trusted custodian of over $10 billion in assets on behalf of more than 45,000 clients, PENSCO works with financial institutions, capital raisers and financial advisors, as well as self-directed investors who typically have a point of view about alternative investments based on their own knowledge or expertise and want to put their tax-advantaged retirement dollars to work in these opportunities.

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PENSCO Trust Company performs the duties of an independent retirement custodian, and, as such, does not provide investment advice, sell investments or offer any tax or legal advice. PENSCO is not affiliated with any financial professional, investment, investment sponsor, or investment, tax or legal advisor; including any who are listed in The Marketplace. Clients or potential clients are advised to perform their own due diligence in choosing any investment opportunity as well as any professional to assist them with an investment opportunity. Alternative investments are not FDIC insured and are subject to risk, including loss of principal. The list of individuals in The Marketplace should not be considered a complete list of individuals/firms with whom you may work, and is being provided for informational purposes only. It is not intended as an individual recommendation, and each individual is encouraged to perform their own due-diligence on any financial professional with whom they intend to work.


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1 Investment Company Institute, “The U.S. Retirement Market, Third Quarter 2015,” December 23, 2015

2 SEC estimates 2% of all IRAs are self-directed

3 PENSCO Trust Company, “PENSCO study finds that market volatility and diversification potential will drive interest in non-traded alternatives like real estate and private equity among retirement investors,” November 17, 2015.


PENSCO Trust Company
Peggy Cramer, 415-395-5729
Peggy.cramer [at]